Africa is tackling an increased demand beyond the treatment of AIDS, malaria, and other communicable diseases to address the non-communicable ones such as hypertension, stroke, and cancer, which are growing as the middle class increases. Confronted by a rising heavy burden of communicable and non-communicable diseases, affordable and quality services access continues to be the greatest challenge to health care delivery in Africa. Majority of the population particularly in the peri-urban and slum areas lack access to modern medication and services, an adequate number of well-trained health workers and healthcare education on topics such as nutrition, basic hygiene, pre and post-natal care.

However, with increased Internet penetration and adoption of technology driven approaches, African countries have made great strides in addressing pertinent health issues affecting the continent such as infant mortality rates. For example, a common IT platform for patients’ records can be stored and through which their treatment can be monitored, allowing doctors to make sure patients are getting the right care and refer them to specialists when necessary. Private-public partnerships have helped move away from simply donating aid, to building sustainable infrastructure such as clinics that can ensure needed facilities are available in even the most remote areas. Such initiatives could serve as innovative and cost-effective models across Africa, where public health services are often overwhelmed by growing populations and a lack of funding. According to last year’s Africa Progress report, if the continent’s natural resources can be properly managed, then this should create more revenue that government can use to spend on social sectors such as health.

Newmark has positioned itself to help healthcare organizations create awareness and reduce the healthcare gap in Africa. In reference to our expertise in PR and Corporate communications, media relations and event management, we have successfully helped launch campaigns for our clients within the health sector through the development of strategy, formulation of messages, specific and measurable objectives and innovative tactics for implementation. Of note are Healthy Heart Africa program launched in 2014 and active in Kenya and Ethiopia and the GE Healthymagination program.

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