About Newmark Public Relations
Newmark PR helps to connect worlds, empower brands and activate conversations. We do this through innovative ideas, technology and talent, in the service of a happier and more prosperous world for all. Join us on this journey!!
our services
We localize the global and globalize the local!
WHAT OUR CLIENTS SAY
Specifically as the client what I appreciated very much:
- Komlas’ expertise to understand our needs and forward looking visions in a very short space of
time.
- The Newmark team to proactively chase the Novartis team and ask challenging questions and
provide constructive solutions.
- The credibility Komal and team have built up with H.E Vice President of Republic of Ghana and
other government offices helped our launch be seamless.
- Our Global CEO said recently to an internal audience "this event was one of his major
highlights for 2019 and a proud moment in his career."
You should be very proud of the team you have built. We for sure will continue to partner as we
scale our program across sub-Saharan Africa.
Thank you for the good job and professionalism exhibited by your team especially Raissa who was with us in Zanzibar and was very helpful and coordinated the tasks meticulously. We truly the extra effort to make sure the inaugural was indeed a success. Thanks for the great and impressive results.
We launched a couple of main products, announced new partnerships, set all-time high records and established new markets. You were on that journey all throughout and we cannot thank you enough for the hard work and dedication to help us grow as a brand. Thanks for your invaluable input and for always pushing us to be the best in the industry.
Case studies
Lives and Livelihoods Fund
Telling a giant story
Region: Guinea, Senegal, Uganda
Ambition
The Lives and Livelihoods Fund (Arabic: صندوق العيش والمعيشة) (LLF) is a $2.5 billion multilateral development initiative created by partners including the Islamic Development Bank (IsDB), the Bill & Melinda Gates Foundation,[1] the Kingdom of Saudi Arabia, the United Arab Emirates, the State of Qatar, and most recently the UK's Foreign, Commonwealth & Development Office . The five year fund is the "largest ever Middle-East based, fully-multilateral development initiative".
Action
To raise the visibility of the projects, strategic communications and media outreach campaigns were executed in the countries to highlight the input of the LLF and the impact on local communities. Newmark Group designed a messaging structure on the poverty challenge being addressed and the project’s impact in the countries (communities and beneficiaries). Messaging about the LLF (purpose, design, donors and structure) and other projects of note in the country and regionally. Messaging about the importance of partnering with key stakeholders such as the government, donors, local partners and communities to achieve sustainable development.
Results
Newmark successfully planned, managed and secured the attendance of 30 reporters to attend the event in Conakry. A total of 70 coverage pieces were generated from the two country campaigns. Newmark successfully planned and managed all event logistics, including designing the agenda, multimedia support and managing on-ground media interviews.
Dubai Tourism
Telling a giant story
Region: Kenya
Ambition
The Department of Tourism and Commerce Marketing (DTCM) is the principal authority for the planning, supervision, development and marketing of tourism in Dubai. In the realization of this mandate, Newmark was tasked to carry out a local media outreach and reputation management campaign that would promote Dubai as a destination of choice for Kenyans. The project involves coming up with editorial content for pitching to the media and managing any local events by DTCM, as well as identifying and supervising media trips to Dubai.
Action
Newmark designed an integrated communication campaign that aims at addressing some of the misconceptions that contributed to low visitor numbers from African countries.Apart from monthly editorial pitches on various Dubai offerings and on why the city should be the international destination of choice to Kenyans, Newmark also makes use of local events by DTCM to pitch for one on one media interviews with DTCM representatives.
Results
Increased coverage of Dubai and its offerings in the media.
- Better understanding of Dubai as a destination among the media, which has improved uptake of content on the city.
- A total of 30 articles pitched on Dubai in 2017
- A total of 49,076,486 reach of coverage for 2017
- A total of $164,619.35 total AVE attained for 2017
AstraZeneca’s Healthy Heart Africa
Telling a giant story
Region: Kenya, Ghana, Ethiopia, Uganda, Senegal and Côte d’ivoire
Ambition
Healthy Heart Africa (HHA) is AstraZeneca’s access to healthcare programme in Africa. The programme works in partnership with governments and implementing partners to halt and reverse the prevalence of hypertension in Africa. It is currently present in 7 countries of implementation. Since its launch in 2014, Newmark was engaged as its communication partner in Africa, and the agency has been involved in the programmes expansion journey and across the continent.
Action
As the programmes communication partner, Newmark designs communication strategies across the programmes 9 markets and counting. Key scopes include multilingual media communication on the programs activities, impact and expansion journey. The agency also designs and manages the programmes visual identity, events, multimedia content, ensuring that its access to healthcare narrative is amplified
Results
Newmark amplifies the role of HHA in providing education and awareness for hypertension in its countries of implementation. The agency has consistently delivered positive media coverage for the programme across its markets of implementation. In 2021 for example, Newmark carried out media relations in 6 countries, covering Kenya, Ghana, Ethiopia, Uganda, Senegal and Côte d’ivoire. This resulted in reaching over 21M people in individual countries and pan-Africa through platforms such as AllAfrica.
PAXFUL
Telling a giant story
Region: Kenya
Ambition
Healthy Heart Africa (HHA) is AstraZeneca’s access to healthcare programme in Africa. The programme works in partnership with governments and implementing partners to halt and reverse the prevalence of hypertension in Africa. It is currently present in 7 countries of implementation. Since its launch in 2014, Newmark was engaged as its communication partner in Africa, and the agency has been involved in the programmes expansion journey and across the continent.
Action
As the programmes communication partner, Newmark designs communication strategies across the programmes 9 markets and counting. Key scopes include multilingual media communication on the programs activities, impact and expansion journey. The agency also designs and manages the programmes visual identity, events, multimedia content, ensuring that its access to healthcare narrative is amplified
Results
Newmark amplifies the role of HHA in providing education and awareness for hypertension in its countries of implementation. The agency has consistently delivered positive media coverage for the programme across its markets of implementation. In 2021 for example, Newmark carried out media relations in 6 countries, covering Kenya, Ghana, Ethiopia, Uganda, Senegal and Côte d’ivoire. This resulted in reaching over 21M people in individual countries and pan-Africa through platforms such as AllAfrica.
AFRAA
Region: Morocco, Kenya, Tanzania, Ghana, Nigeria, Cameroun, Ethiopia
Ambition
The African Airlines Association is the regional inter-carrier association established by African airlines to serve as the platform for cooperation and articulate matters of interest to African airlines in order to promote and protect their common interests. It is arguably the most significant continental aviation body however its mandate and activities are not well known or visible in Africa.
Action
Newmark has designed and is currently rolling out a high-level communications and media relations programme that strategically positions AFRAA as a highly visible leader and the voice for the African Aviation industry. Leveraging a content-centric and multi-channel approach, Newmark has established a dedicated newsroom that activates the full spectrum of its expertise including brand storytelling, event management, graphic and creative design, social media amplification and multimedia capabilities to ensure visibility at every level.
Results
The agency successfully handled communications at AFRAA’s 50th Annual General Assembly, the continental meeting that brings together more aviation stakeholders and decision makers than any other event in the continent by actively engaging participants with the brand throughout the convening period with strategic visibility tools. The newsroom generated coverage across key markets including Morocco, Kenya, Tanzania, Ghana, Nigeria, Cameroun, Ethiopia among others. The visibility was also sustained and amplified through AFRAA’s digital channels including Twitter, Facebook, LinkedIn and YouTube and generated 46.4k impressions over two days. In addition to this, the agency has supported numerous events and created visibility these including high-level meetings such as AFCAC's 30th Plenary Session in Livingstone, ICANN2018, the 11th ICAO Air Services Negotiation Event (ICAN2018).
COPIA
Region: Kenya,Uganda
Ambition
By harnessing mobile technologies and a network of local agents, and proprietary logistics technology, Copia Global is the first and only mobile commerce platform built to serve middle to low-income African consumers, regardless of their income level, access to technology, or location. Newmark Group was The Newmark Group supported the above initiative by developing a press kit comprising of a press release and fact sheet.
Action
Newmark Group supported in building the brands media visibility and amplifying its role and impact through e-commerce. The Newmark team oversaw planning and implementation of its media strategy and thought leadership strategy in Kenya and Uganda.
Results
Newmark successfully planned and managed media visibility opportunities for Copia every month for one year. More than 60 coverage pieces were generated across Kenya and Uganda. Many of the well structured media outcomes were picked up by bloggers and trended on the day of distribution. Newmark successfully planned and managed all media logistics, including media training the Copia Global Founder and re-designing Copia’s key messages.
CELLULANT
Region: Kenya
Ambition
Cellulant Corporation is a developer of mobile payments ecosystems through the provision of mobile wallet, transaction banking and mobile payment gateway solutions to financial inclusion businesses such as commercial banks and large micro-finance institutions and other clients. October 2021 Cellulant announced a new CEO and Newmark Group was tasked with complementing media activities surrounding the announcement.
Action
Newmark designed and rolled out a high-level communications and media relations programme to support the announcement with focus to post announcement top tier media interviews. The Newmark Group was also tasked to plan for a multi- channel media outreach that would amplify the announcement of Cellulant’s new Group CEO in Kenya.
Results
During the announcement, Newmark Group supported in building conversations around the brand in the media by securing top tier engagements via interviews with KTN Kenya, CNBC News, The Africa Report, Business Daily Kenya and Quartz
NOVARTIS
Region: Ghana
Ambition
Cellulant Corporation is a developer of mobile payments ecosystems through the provision of mobile wallet, transaction banking and mobile payment gateway solutions to financial inclusion businesses such as commercial banks and large micro-finance institutions and other clients. October 2021 Cellulant announced a new CEO and Newmark Group was tasked with complementing media activities surrounding the announcement.
Action
Newmark designed and rolled out a high-level communications and media relations programme to support the announcement with focus to post announcement top tier media interviews. The Newmark Group was also tasked to plan for a multi- channel media outreach that would amplify the announcement of Cellulant’s new Group CEO in Kenya.
Results
During the announcement, Newmark Group supported in building conversations around the brand in the media by securing top tier engagements via interviews with KTN Kenya, CNBC News, The Africa Report, Business Daily Kenya and Quartz
Pfizer UpJohn
Region: Kenya
Ambition
Upjohn is a business division of the global pharmaceutical company Pfizer, which operates Pfizer's off-patent branded and generic established medicines business. The brand is also charged with leading NCD narratives globally. In 2020, the company partnered with the Kenya Cardiac Society and other stakeholders in Kenya to provide education and awareness on how Covid-19 has impacted people living with NCDs. Newmark provided communication support to the campaign.
Action
Newmark designed and managed a webinar that targeted healthcare providers and patient groups on the messages. The agency also developed and distributed a press release to targeted media outlets in Kenya. Media strategies also included securing media interview in top health platforms to promote the campaign messages and create education and awareness on how patients can censure continuity of care during the pandemic
Results
After the campaign, 22 coverage pieces were gathered in Kenya, with a total of over 20M people reached and over Ksh 3 million advertising value equivalency achieved.
SISU GLOBAL HEALTH
Region: Kenya
Ambition
Sisu is a medical device company that designs and commercializes medical devices with and for emerging markets.
In 2019 , Newmark organised a press briefing for Amref Health Africa, Sisu Global Health and Surgipharm to announce their partnership and officially introduce HemafuseTM in Kenya. Hemafuse in an autotransfusion device that would aid in relevant surgical procedures.
Action
Newmark developed a communication plan that targeted top media outlets in Kenya for the launch coverage. Newmark also supported event design and management for the launch and managed all the invited stakeholders during the launch.
Results
Through Newmark’s communication support, the event garnered coverage from top media outlets such as Nation Media Group, K24 TV, Ebru TV, Standard Media Group, Royal Media Services, Radio Africa Group and Capital FM. A total of 29 coverage pieces were received.
JOHNSON AND JOHNSON
Region: Kenya, Ghana
Ambition
Johnson and Johnson is a multinational manufacturer of pharmaceutical products, medical devices and consumer products. In a move to expand their global presence in Africa, Johnson & Johnson planned office launches in Kenya and Ghana, which would serve as the regional offices for East and West Africa respectively. Building on our strong expertise in Event Management and Media Relations, Johnson & Johnson contacted Newmark Group to support in regional offices launch. The Newmark team oversaw planning and implementation of media conferences, lunch events, ribbon cutting ceremonies, healthcare thought leadership panels in both countries and walk-through visits by Senior Government Officials that led to making the office openings successful.
In 2019 , Newmark organised a press briefing for Amref Health Africa, Sisu Global Health and Surgipharm to announce their partnership and officially introduce HemafuseTM in Kenya. Hemafuse in an autotransfusion device that would aid in relevant surgical procedures.
Action
Our expertise in the full spectrum of communications from: digital, public affairs, media relations, logistical facilitation and event management would be critical to the success of the launches.The main communication angle for the media messaging was that Johnson & Johnson, a multinational company had joined the list of investors in Africa to improve the healthcare sector through innovation. Global coordination was essential in ensuring that strategic priorities translate into market impact. In terms of thought Leadership, the Edelman/Newmark Team designed a high-level panel session that was embedded in the launch event and was moderated by Newmark CEO Gilbert Manirakiza.
Results
Newmark successfully planned and managed 6 pre- event TV interviews in Kenya and Ghana. We also secured the attendance of 30 reporters to attend the launch in Kenya in each country. A total of 57 coverage pieces were generated from the launch in Kenya, while we generated 47 pieces of coverage in Ghana. The Kenya launch event trended on Twitter on the day of the launch between 2.00pm to 01:00am. Newmark successfully planned and managed all event logistics, including designing the agenda, selecting attendees and running the various sessions.
AON - Minet
Region: Kenya, Ghana
Ambition
Following its earlier announcement to change the ownership structure of its operations across several sub-Saharan countries, Aon plc the global leader in insurance broker, needed to unveil its new brand identity dubbed Minet in Kenya and Uganda.Newmark was approached to organise the launch event as well as to plan for a multi-channel media outreach that would amplify the unveiling of Minet and at the same time enhance the brand recognition within the regions.
Action
Newmark designed a communications and media relations plan specifically targeting tier one media outlets in Kenya and Uganda and leveraged this by organizing one on one interviews with the key spokespersons before the launch event. Post-event media monitoring was carried out afterwards, in order to establish the reach of the message the forum intended to put out. On the other hand, our events team set out to create a unique, afro-centric dinner event that set the visual tone for the theme and context of the engagement. Newmark also offered multimedia support to complement the media outreach plan, which comprised of photography and videography services for the whole event.
Results
The announcement, which was attended by key business journalists, was well received in regional top-tier media outlets thereby securing an impressive coverage across all channels including a total of 21 articles in Kenya and 9 in Uganda respectively.
WHAT MAKES US DIFFERENT
We bring a lens of MULTILINGUAL and MULTICULTURAL communications to everything that we do
We have the bandwidth to serve pan African brands that aspire to GLOBALIZE, as well as global brands that seek to LOCALIZE their stories
Our purpose and drive to help our clients SOLVE BUSINESS-CRITICAL PROBLEMS drives us to enlist diverse capabilities through resource acquisition, upskilling and good old fashioned invention.
Our RESEARCH capability, coupled with GLOBAL INTELLIGENCE, drives everything we do for/with our clients and partners