About Newmark Digital
Newmark Digital helps to connect worlds, empower brands and activate conversations. We do this through innovative ideas, technology, and talent, in the service of a happier and more prosperous world for all. Join us on this journey!
our services
SOCIAL MEDIA MANAGEMENT
Connect with your tribe
Profile activation and management
Strategy and positioning
Content curation and creation
Profile activation and management
Strategy and positioning
Content curation and creation
CONTENT MARKETING AND SEARCH ENGINE OPTIMIZATION
Expand your tribe
INFLUENCER MANAGEMENT
Connect with your tribe
Profile activation and management
Strategy and positioning
Content curation and creation
We localize the global and globalize the local!
WHAT OUR CLIENTS SAY
We launched a couple of main products, announced new partnerships set all-time high records and established new markets. You were on that journey all throughout and we cannot thank you enough for the hard work and dedication to help as grow as a brand. Thank you for your invaluable input and for always to pushing us to be the best in the industry.
Thank you for the good job and professionalism exhibited by your team especially Raissa who was with us in Zanzibar and was very helpful and coordinated the tasks meticulously. We truly the extra effort to make sure the inaugural was indeed a success.
Case studies
Goma Serena - Amplifying a gem
Telling a giant story
Region: Democratic Republic of Congo
Ambition
The Serena Group is one of the largest hotel chains operating in East Africa, and is known for delivering unique experiences to tourists in a uniquely localized manner. Upon the completion of the Serena property in Goma, a bustling city in the Eastern part of the Democratic Republic of the Congo (DRC), the management team tasked The Newmark Team to take up the task of building and telling the story of the property using Social Media.
Action
The Newmark team adopted a storytelling strategy to tell the introduce to the world the uniqueness of the Goma Serena and it’s host region. This approach consists of profiling the various attractions of the property within the backdrop of the region, with a focus on engagement and localization. Effective storytelling entails producing highly shareable and authentic content, but also keeping a finger on the pulse to understand the tastes and nuances of key target publics.
Results
To date, we have activated social media accounts that have generated - and continue to generate impressive momentum:
- Reach: Average Organic Reach per month: 20,000
- Engagement: Average Organic engagement/ month 800
AFRAA - A bigger voice for Aviation in Africa
Telling a giant story
Region: Panafrican Scope
Ambition
The African Airlines Association is the regional inter-carrier association established by African airlines to serve as the platform for cooperation and articulate matters of interest to African airlines in order to promote and protect their common interests. It is arguably the most significant continental aviation body however its mandate and activities are not well known or visible in Africa.
Action
Newmark has designed and is currently rolling out a high-level communications and media relations programme that strategically positions AFRAA as a highly visible leader and the voice for the African Aviation industry. Leveraging a content-centric and multi-channel approach, Newmark has established a dedicated newsroom that activates the full spectrum of its expertise including Digital marketing and social media activation.
Results
To date, we have activated social media accounts that have generated - and continue to generate impressive momentum:
- Designed and deployed the organization’s website and event portals that have been used to drive engagement at major stakeholder events across the continent
- Activated Social Media platforms that have positioned AFRAA as a thought-leading voice in the Aviation Sector in Africa and globally
TICAD 6 - A voice for inclusive development
Telling a giant story
Region: Panafrican Scope
Ambition
Upon deciding to move to Africa 6th edition of the TICAD conference, the Japanese Prime Minister’s office tasked Newmark to plan and activate a global media and social media campaign to announce and amplify the visibility of the event Globally
Action
Newmark contributed to the design of an integrated campaign that consisted of a pre-TICAD media campaign, a Social Media campaign during the event, and a post-event monitoring and reporting process. We also set up a global newsroom that amplified the visibility of all TICAD6 events and announcements.
The Newsroom was activated with a full contingent of 20 team members who covered the TICAD events on a 24 hour basis, updating all the relevant government social media platforms in real-time. This consisted of community management across tens of parallel sessions, with full photography and videography captioning, validation, sign-off and posting.
Results
- Reach:
- Engagement:
WHAT MAKES US DIFFERENT
We bring a lens of MULTILINGUAL and MULTICULTURAL communications to everything that we do
We have the bandwidth to serve pan African brands that aspire to GLOBALIZE, as well as global brands that seek to LOCALIZE their stories
Our purpose and drive to help our clients SOLVE BUSINESS-CRITICAL PROBLEMS drives us to enlist diverse capabilities through resource acquisition, upskilling and good old fashioned invention.
Our RESEARCH capability, coupled with GLOBAL INTELLIGENCE, drives everything we do for/with our clients and partners